Beacon / Local business targeting
Help nearby customers find and choose your business.
When nearby customers ask who to hire, your business needs to be easy to understand and discover.
Beacon is Digital Profit Group’s local business visibility service. It combines a personalized audit with business-profile improvements, review and listing workflows, and ongoing monitoring according to your agreed scope.
A good business can still be hard to find.
Your services may be described differently across listings. Your profile may leave important questions unanswered. Reviews may not reflect the work you do today.
Search and recommendation experiences use information about your business to help customers make a choice. Gaps and inconsistencies are worth understanding before you spend more trying to attract attention.
Beacon starts by making those gaps visible.
What is a local visibility audit?
A local visibility audit reviews how a business is represented and found across the sources included in the audit. It should identify the business and location, the information checked, the date of the review, and the evidence behind each finding. A profile check and an observed search or recommendation test are different measurements.
What does Beacon deliver?
| Part of the work | What you review | What it helps you decide |
|---|---|---|
| Personalized audit | Findings with sources and scope | Where the information needs attention |
| Profile and listing work | Proposed corrections and updates | Which changes to approve |
| Review workflows | The agreed request and response process | How feedback is handled |
| Ongoing monitoring | Changes within the monitored scope | What needs another look |
The free initial check and any paid ongoing work have separate scopes. Confirm what is included before starting a service.
Three parts of a clearer local presence.
See what needs attention.
A personalized check brings the relevant information together: your business profile, service information, listing consistency, and the visibility evidence included in the check.
You should be able to see what was observed, where it came from, and what remains uncertain.
Improve the information customers rely on.
Work through the issues that make your business difficult to understand: unclear services, incomplete details, inconsistent listings, and gaps in the way your business is represented.
Where review and listing workflows are included, use them to support a more current and consistent business presence.
Keep reviewing what changes.
A profile is not a one-time document. Services change, competitors change, and new customer feedback arrives.
Ongoing monitoring helps identify what needs another look and keeps the improvement plan connected to the current picture.
What your first check should make clear.
- Which business and location were reviewed.
- What information was checked and when.
- Which findings are directly observed and which are recommendations.
- Where details are missing, unclear, or inconsistent.
- What to consider fixing first.
If the check includes observed recommendation results, the report should identify the question, location, and time tested. A profile-readiness assessment is labeled as readiness, not presented as a live recommendation result.
From a finding to a useful change.
Illustrative example
The finding: A service your business regularly provides is missing from its public description.
The improvement: Make that service clear and consistent in the relevant business information.
The follow-through: Review the updated information and monitor the visibility evidence available in your service.
This shows how a finding becomes an action. It is not a customer case study or a promise of a specific ranking.
Is Beacon a good fit?
Beacon is designed for businesses that depend on customers finding them in a local area and want a clearer view of their presence.
It can be a useful starting point when you are unsure how your business appears, know your information needs attention, or want a more consistent approach to reviews and listings.
For multiple locations, tell us which locations and services matter. The scope should be explicit rather than treating every location as the same business profile.
Questions about Beacon
Can you guarantee that Google will recommend my business?
No. A third-party search or recommendation service makes its own decisions. Beacon focuses on understanding the evidence, improving business information, and monitoring the picture rather than promising a particular position.
Does ranking well in one search mean I will appear in every recommendation?
No single result describes every customer experience. Queries, locations, context, and the search surface can differ. A useful check states what was tested instead of making a universal claim.
Is this just another ranking report?
The purpose is to connect findings to practical work: what needs attention, which changes to consider, and how to keep reviewing the information. Ask about the exact evidence and ongoing work included in your scope.
Do I need to give you my password for the free check?
Do not submit account passwords through the website. If further access is needed for later work, it should be arranged separately using an appropriate authorized access process.
What happens after the free check?
Review the findings and decide whether you want help making improvements. Any ongoing service should have a clear scope and price before it starts.
Can you help with reviews?
Review-request and listing workflows are part of the Beacon offering. The specific channels, responsibilities, and approval rules are agreed for your business. Customer feedback should remain authentic.
Prefer to check the basics first?
Use our local visibility checklist to review the information customers need and understand what a useful audit should show.
Start with a clearer picture.
Tell us which business and location you want to review. Find out what needs attention before deciding what to do next.